From Rails to Trails Conservancy:
Trail of the Month: February 2016
“It has really been an economic boon, not just to Greenville and Travelers Rest, but to the whole county."
At the doorstep to the Blue Ridge Mountains of South Carolina, a rail-trail has become so integrated into the culture of its trailside towns that its iconic rabbit has become the mascot for the entire community. Many of the local businesses include a nod to the Swamp Rabbit Trail in their name; visitors will find a Swamp Rabbit Café, Swamp Rabbit Brewery and Swamp Rabbit Inn among others. Even Greenville’s minor league hockey team, formerly called the Road Warriors, changed its name in 2015 to the Swamp Rabbits, swapping a long-held car moniker for a trail-centric one; their new slogan: Fear the Ears.